What are first party cookies against third party cookies?
First party cookies are cookies set with the merchant's domain as against 3rd party cookies are the cookies set with the 3rd party domain from which the content was downloaded. Some users block the 3rd party cookies and some programs delete such cookies from user's computer. Without first party cookies there are very few sites on the web that work properly so it is extremely rare to have user block first party cookies. NextBee's tracking script can work with both first party cookies (cookies set with your own domain) and third party cookies (cookies set with NextBee's domain).
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