How do I optimize my referral email to get buzz on Facebook?

Many times, when user receives a referral he/she might not be right away interested in the referral offer or might not have time to visit your site. Having said that, a referral from a friend is an ultimate endorsement you will ever get and at this point user has a very favorable opinion about you.

So make sure you get them engaged and ask them to share your website on Facebook. You can simply add a Facebook link http://www.facebook.com/share.php?u= (with substituted by your website url) so that user can share your information on Facebook, ask his/her network about your solution.

You should also have a fan page on Facebook wherein you share promotional offers with your Facebook fans. Do make a prominent note about this in your referral email and ask user to become fan of your Facebook page. Finally, at bottom of your referral email or the landing page linked from Facebook page, have snippets of your wall posts, links to Facebook profiles of your key employees to come across as a responsive and customer centric brand. Use your ability to customize referral email template to showcase your vibrant social engagement on Facebook to make sure user also wants to be part of your community.

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