What can I do to get maximum interest from my visitors in my promotions?

The primary things to consider in getting visitor attention to your promotion boil down to two questions,

Ask yourself do all current website visitors know about my promotion? Don't have a banner for promotion that no one notices. If you already have different banners on your site then make sure to have promotion banner on different locations such as top-left or bottom-right, next have the promotion link on strategic places like your account header, welcome greetings, footer of the page, and (must – do ) on your order confirmation page. You should also include information about promotion very prominently in order confirmation/shipping confirmation emails, and standard footer of all your mailings and have a small banner as part of your personal email signatures. A periodic mailing specially targeted at your promotion helps a lot as well. (Note, if you do not have a good mailing list then using viral email list builder promotion to build one should be your first action item). Although it is not preferred by all clients, some web-masters have received very impressive results when they started using our auto launch popup to show their promotional widgets.

Next, you should ask whether I am taking advantage of these promotions to attract new visitors to my website. - Launch a new blog dedicated to talk about your promotion – have all the press releases you send published on your blog. You can set a blog on sites like wordpress.com for free and you will be surprised, how much regular posting about your promotions and discount offers will help you get new visitors from various search engines. Next, you can use sites like Squidoo, HubPages, Google Knol to have a promotion specific page that highlights discounts and special offers for your brand name or category of products. On these sites, you will connect with many social influencers who might not have the biggest friend list but who are really motivated to earn rewards/save money and will help you get popular on various online channels. Even if you do not have energy to create and maintain a separate blog or special pages, always create a separate landing page on your site that is search engine optimized for keywords like "Your Business Name Coupon" or "Your Business Name Deal" or even “"Your Product Coupon". Add Facebook “Like” button on this page to make sure your associates has an easy access to get the information on their Facebook wall. Soon, you will find getting visitors who will earn your coupon rather than getting it free from the public coupon sites. Sometimes, it might take some time to get it ranked but with your link building strategy based on media promotions and buzz roll this is easily achievable with minimum efforts.

If there is discussion about your promotion or related promotion on Twitter, Facebook, or discussion boards then do pro-actively participate in such discussion. Having a periodic wall post on Facebook and Twitter also helps you not only get attention of your fans but even get indirect search engine traffic.

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