How to build loyal customer base for a website?

Congratulations for deciding to take an important step in your marketing. All the most successful companies have a loyal customer base. You can also build such strong loyal customer base and make sure these users always shop at your site - by rewarding loyalty of your customers. Remember, with the right incentives in place you can build a strong relationship with your customers.

NextBee allows you to develop your points reward program easily and then roll it out so that your customer base will begin to take advantage of it by purchasing more from you and sending their friends to your website. Your task is to decide just how many points to award for different actions and what prizes you will offer for different point’s tiers. NextBee allows you to build in a number of point’s tiers so that your customers can either redeem them early for a lower value, or retain them to continue accruing points until they reach a higher tier.

We recommend that you award points on a percentage basis. In other words if your customer or their friends spend 10 dollars they get 1 point. If they spend a hundred dollars they get 10 points. This way you know your exact value of a point. You could then allow them to redeem 20 points for something relatively small, like a hat or ten percent off. Or they could keep working, making purchases, sending friends in order to win that awesome IPAD that you offer them when they reach say 200 points or something.

Looking for a Referral or a Loyalty Program?

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Related Topics

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• Why NextBee's points program is more effective than a traditional loyalty program?
• How can I give discounts when people refer their friends to my website?