Why would customers refer my business - I don't know my customers personally?

Some of the online businesses feel that they have no relationship with their customers and their customers don't want to engage with their businesses and so won't refer their friends or help them market product/services. But remember, with NextBee there is a clear incentive for users to invite their friends and family to shop at your store - it is not just an altruistic gesture on their part. Also people will refer your site because they want to tell their stories to their friends - how they used a particular product or boast about the gift they have given to someone or how they are passing on suggestion to save money to their friends. Their own story is exciting for them.

So if you are too focused on building up your own exciting story and thinking that - only the story you have about your store will get you referrals then you have got it wrong. Users will refer you because they want to tell their friends their story!

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