Why NextBee's points program is more effective than a traditional loyalty program?

Traditionally, loyalty programs focused on solely rewarding customers based on the amount of purchases they make but study after study in the marketing domain has showed that your best customers are not the only ones who spend most money on your site but customers who are not necessarily big spenders themselves but nevertheless strong advocates for you on online/offline social channels have the greatest impact on your bottom line.

Further, with the main stream adoption of social media, you want to have closer personal relationship with your customers to maintain brand affinity. NextBee's points program lets you track and reward users for variety of actions including repeat buys, sharing referrals, submitting surveys, product reviews, social media contests, and in effect not only allows you to get more repeat orders but also enables you to build lasting close ties with your customers who can help you influence decision of their network giving you unparalleled returns on your investment.

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Related Topics

• What is your suggestion in terms of how many points should be given for user in loyalty program?
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• In loyalty promotion, do I have to always give credit to user for their purchases?