I am not getting enough referrals. What should I do?

Remember, although the impact of successful viral campaign is immense this loop always starts slowly. It takes time to capture momentum wherein you have certain number of users who give you enough new users every day to make sure there is net zero gain in the number of users in the loop. But once there is this positive seed number it has very fast multiplicative effect so you need to be a bit patient and just wait out some time to get the influencer users.

Having said this, there are number of things such as having the special additional incentive for limited time, making it easy and effortless for users to get rewards, rewarding users for variety of actions, running multiple simultaneous campaigns, simply too good to resist rewards (but remember it is better to give more smaller rewards than fewer bigger rewards), and having promotion wherein you give users option to choose from variety of rewards at each tier and having very attractive offers on higher tiers (so users who are already participating in the promotion have strong drive to share more referrals and climb up the ladder).

Apart from these campaign setting changes you can get great returns if you promote your campaign to your current customers, personal network, and on social media channels.

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