Is it possible to send a product specific referral rather than site referral?

Yes, you do not need to have only one link in your referral email. If you want to just have option to send user to a few different pre-determined pages then you can have these links with appropriate tracking parameters coded in your referral email template.

Otherwise, if you want user to refer a particular product then set the preference in your referral banner/link promotional script value for pageSpecificParam as true. You can also use overrides object to accomplish this and then instead of the landing page link filled in your campaign configuration, the referral widget will send the page link from which that referral was sent to the referral recipients.

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