What does it mean when it asks should NextBee issue personal rewards token to users?
You will normally leave this option as yes while setting up your campaign. NextBee generates an alphanumeric code for every referrer. Your referrers will be able to verbally recommend you to friends and potentially still earn credit by giving out their "token." This allows for call in orders and even in store orders to be tracked and credited to the referring customer.
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Guide to Managing/Editing/Personalizing your NextBee Account and Data
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NextBee's Partners Program