What is difference between a contest and sweepstakes offer?
In a contest - the winner is chosen based on objective metrics such as someone who gets you the most visitors and you can have chances of winner tied to purchases or any other user controlled activity.
Sweepstakes are restricted to lucky winners and you should not be changing chances of winning based on any criteria whatsoever. To safeguard consumers against fraud, most of the states have very stringent sweepstakes law to make sure users indeed have fair chance for winning as against that contest rules are far simpler.
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