How can I host a contest promotion that selects winner with most conversions and not just most referral visits?
NextBee's platform is very flexible and enables you to offer user rewards for either their just sharing buzz about your brand, getting you clicks (visitors), or sales, and not just the first sale but repeat sales. You should analyze your audience and value proposition of your service/product and decide which actions you should reward.
E.g. if your audience is getting to your shop for the best price of a commodity product then you should not reward unless you get a new sales or a mailing list sign up as against if you have a sticky brand or unique service/product then you can offer reward for just getting you a referral visitor. If you have a limited sales volume either because you are a new business or have product/service with a high price point then you should reward users for simply sharing referral about your business irrespective of whether every referral leads to meaningful returns or not.
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