What do I need to know before setting up a campaign?

So it is time to begin a Word of Mouth referral campaign. You want to drive more traffic to your site, and you would like to give your current users a reason to let their friends know about you. You need a couple of things. Of course NextBee has already considered all of this and we have built the software. What you need is tracking, promotional ability and a way to make it easy for your customers to share across a variety of platforms. Email and Social Media are the two most important ways that people want to share your link with their friends. NextBee can provide them the way to share, and track that information so you can reward them and build brand loyalty in the process. All you need to do is decide how to customize your campaign and let us do the rest. So how do you decide? First you need to know what you want to give away. This is the first important Question you need to consider. Coupons? Gift Cards? Cash? Prizes? Points? You can give away coupons to items you sell. This is one of the most cost effective methods because you are discounting the retail cost, not your cost. So at the end of the day a coupon for ten dollars costs you much less than cash does. Not all of NextBee's clients sell their own items. Some take advantage of our cash rewards or give gift cards to Amazon. Next you need to know what you want your visitors to do. Do you want to drive traffic to an Opt-In list? Maybe you just want traffic. Maybe you want to give away points based on a percentage of how many sales they drive to your site. All of these can be done.

That’s it. Once you make these decisions you are all ready to select a matching campaign template and quickly setup/launch your promotional campaign.

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