What is the best way to retain interest of users who have already participated in the promotion?

Often times, a handful of key users get you more visibility than all other users combined so it is very important to have your reward tiers structured so that you have very attractive incentives at higher tires and the more points user accrues it should be easier to get additional points so that there is motivation to attain and retain this super level status.

Also you can enforce on users to have set number of periodic activities to get credit or keep enrolled in your program. Last but not the least, you should continually (every season or a month) add new activities that are eligible for reward and have these activities time bound to have excitement and high level of interest among users for your promotions.

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