What is the most effective way to get success in the campaign?
As much as it sounds as a cliché the best way to get more success is to celebrate your success. Be patient in initial days about success of your campaign, but once a few users get rewards, get the message out about these rewards on all channels. Make sure, you have the authentic voice from these reward recipients in your promotional material and you will see a lot more users interested in participating in your campaign. As you cycle through promotion of this second or third generation of reward recipients you will notice that there is big interest in your promotional campaign and you get viral success for your campaign.
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