Is there any suggested sequence plan for promotions?
At NextBee, while you plan your promotional campaigns, we always suggest you start with either reward points campaign wherein you reward users for the purchasing they are already doing or otherwise campaigns wherein it is easy to win a reward such as the one focused on building your mailing list. Once at least some of your users receive rewards, and you start highlighting their success all your promotions will gain momentum – you can add more and more conditions for users to get rewards (or better have big prizes at higher point tiers) and also be aggressive with your referral campaign wherein you reward users only if they get you referral sales. Always mix the regular promotions either with bonus points rewards or contest promotions that are active for limited time interval.
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