What data is shown on the points page in Conversions tab?

With the Points link (sub tab), you have visibility to all the points earned by users (whether logged through automated scripts or using manual override functionality). On this screen, please note the count of points corresponds to number of sales or sign up transactions multiplied by the appropriate point count for each transaction. By default a sales or sign up corresponds to one point but you do have flexibility to associate different number of points for each sales/sign up while you configure your campaign and accordingly the information on this screen will be updated.

You can drill down on the count link to see details of transactions that earned the user points. Depending on your tracking this can have information about the shopper such as email id and ip address.

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