How to promote the campaign through Twitter?

Most Twitter clients allow you to setup an auto post or advanced scheduled post to go out every few days. Use this functionality to periodically update your followers about your promotions. You can even share updates about latest promotion participant counts, your latest referral messages, comments from your latest reward winner in these posts.

Next, you can monitor coupon/discount keywords for your products/service categories on Twitter and wherever appropriate directly engage in conversation with users by letting them know about your promotions. Remember, most of the users who follow brands on Twitter and other social media channels are there to look for discounts and learning about practical ways of saving money. For majority of shoppers, there is nothing more cool than saving money – sometimes, they might not admit it but their behavior shows that loud and clear. So don't ever feel awkward while talking about your saving coupon offers. Users are willing to cross multiple hoops to get your coupons. They will be always very happy to know about your promotional offers.

Last but not the least – give authenticity and credibility to your promotions by having users who receive reward to post a public acknowledgement on Twitter for you. You can even use a special hash tag for this so that over time you are able to coalesce buzz around your brand.

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