What is the typical time required to setup a campaign for a client brought in by an agency?

Campaign setup time varies widely depending on the requirements and resource commitment from various teams. For a small business with an individual decision maker and readily available graphics designer/website editor the campaign can go live within in a day.

For enterprise clients who are working against a deadline and have a buy in from executive sponsors, around 1 to 2 weeks are necessary to finalize requirements, another 2 weeks for initial demo/proof of concept, and 2 to 3 weeks to finalize design and fine tune messaging for the campaigns based on internal testing.

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